Space for Diversity
"Space for Diversity" was a two-day conference held in the Kraków University of Economics. The goal was to design a visual identity of the event that would express the ideas of diversity and inclusiveness in a colorful and positive way.
task & solution
The challenge was to avoid clichés in the representation of diversity. I wanted to echoe the name of the conference itself by connecting it to the idea of the cosmos. The main metaphor to be achieved was that in all our diversity we are creating one world together. Geometric shapes in different colors were a way to reach a universal message and represent people in a fun, light and inclusive way. The entire composition placed on a black background creates a strong contrast and draws attention to the posters when placed in various city locations. The eyes are a minimalist way to give a human touch to the geometrical shapes.
client's testimonial
Zuzanna is very conscientious and dedicated to her work. Her designs were very creative and consistent with our expectations. She is also a very punctual person, which has mutual benefits – for her as a contractor, and for us as recipients of the content.
Michał Koziol, conference organizer
