Goodtime Monty is a brand for slow travelers who like to visit off the beaten tracks and take their time. I was initially in charge of the design of the printed map of Kraków. I am now part of the design team, overseeing the consistency of the brand visual identity, website developpment, social media communication and design of gadgets. The llustrations were created by Paulina Radoń and the project was based on the brand identity and original character concept by balsamstudio.
The goal was to create a fun, simple and convenient map guide of Kraków that would include tips and recommendations presented in a fun and personal way.
The solution was to include handdrawn illustrations and notes that would make the customer feel like if someone had written over the map, giving his most personal advice. The color code creates a clear division by district but the main colors refer to the architecture of the city. The vintage and nostalgic aspect of the brand is achieved through warm colors and watercolor illustrations with our two brand heroes: Monty and his sidekick: Lady Grace. Furthermore, one of the iconic brand element is the striped frame that refers to old-fashioned postcards and Monty's striped pants. The chosen fonts also have a vintage vibe but offer a clear text hierarchy. The map is printed on stone paper which makes it waterproof and eco-friendly.
"As someone with 20+ years marketing experience, I know how rare it is to find and collaborate with a design talent like Zuzanna. Not only is she a talented designer with an innate sense of brand identity, but even better is that when collaborating she adopts a true partner mindset and is 100% dependable and available, which again can be so hard to find when working with outside resources. We initially teamed up on my Goodtime Monty travel startup, which relies very heavily on a strong visual identity, and she has been instrumental in helping to define and grow this brand. I consistently get complimented on the Monty brand visuals and I always have to first given credit to the design team of which she plays the crucial lead role. Overall, when I am working on a project with her, no matter how big or small, I am fully confident that the outcome will be top quality and on time. All of this is on top of her being an amazing person who is super easy to work with."
Thomas Bonneau, brand owner