Crafted design & strategy to service smart ideas

Hi, I’m Zuzanna Walas – a curious & passionate designer with a down-to-earth mindset.
logotype of KBFlogotype of Zupełnie Inny Światlogotype of Be Madlogotype of Olivia Plumlogotype of Goodtime Montylogotype of Aura Distribution

brand design
art direction

I am a multidisciplinary design partner for brands that want to have a positive impact. My focus is on the beauty & health, culture, and travel industries. I am a packaging lover with more than a decade of experience. I enjoy going above and beyond and believe in the power of surprising and entertaining to spotlight your product or cause.

travel & hospitality

I enjoy helping unique accommodations, slow travel initiatives, and captivating destinations get noticed. Proud to be involved in projects for my birthplace – the city of Kraków – and the development of a new travel brand Goodtime Monty.

culture & social awareness

Top on my list of priorities: drawing attention to important ideas and raising awareness on social issues. I also highly value art and culture’s impact on our daily lives. Case in point: I serve the NGO & magazine Zupełnie Inny Świat as deputy editor-in-chief and head of the creative team.


I’m a big fan of an eco-friendly approach to daily care. I have collaborated with over 8 beauty brands (and counting!) and gladly take on clients who promote a healthy lifestyle and ethical products. Sport is also a very important part of my life.
about me

Read more about my background

Why collaborate with me?

Using design to service impactful ideas is my passion.

I have over a decade of experience in leading projects. I consider my client a co-worker, and I keep a close collaboration through every step of the design process to reach the best creative solution. I provide a strategy and design concepts, as well as develop and execute projects up to the print preparation. Transparency and respect are essential to me - I am always on time.
portrait of Zuzanna Walas


I’m all about print and packaging design… I love wandering through boutiques in search of new creative solutions, but I also believe it is a huge challenge regarding sustainability and waste reduction. As a designer, I feel responsible for providing advice in terms of paper selection and print realization.


I chose freelancing to focus on projects that I really care about. I mostly work with small or mid-size independent businesses, non-profit organizations and cultural institutions that share my values. Here are some of them: inclusiveness, self-care, health, social awareness, slow-travel.


Whether you’re just starting out or have an existing product that needs a rebranding, as a strategic thinker I will listen, ask the important questions, guide you and design the right solution. When creating a brand identity, I think about the product as if it was a person. Looks aren’t all that matters: it’s also the behavior, future development, tone of voice… I consider the product’s entire life, the market and consumer behaviors. Rather than just a designer, I aim to be a long-term partner.

multicultural background

My current home is Poland, but I grew up in the melting pot environment of France. I have visited over 30 countries and speak 4 languages fluently (Polish, French, English, and Spanish). This allows me to understand cultural nuances and adapt projects to specific markets.
contact me

Let’s talk about your project!

What my clients say

"When collaborating Zuzanna adopts a true partner mindset and is 100% dependable and available."

Thomas Bonneau, Goodtime Monty, owner

“When creativity, good mindset and organization are all combined, the result is always fantastic."

Guillem Riba, Agence Be Mad, general & creative director

"Zuzanna is focused on dialogue and cooperation. She precisely communicates her expectations and is attentive to the needs of others."

Adam Nyckowski, Zupełnie Inny Świat, editor-in-chief
Contact me

Wherever you are, we can make it happen!

Get in Touch
Get in Touch


This is where I talk about art, design, branding and packaging.
photo of Zuzanna Walas and Yea-Ji Park
An art exhibition with the korean artist Yea-Ji Park, focused on korean and slavic folk art.